Poland’s leading bookie STS expands into 11 European markets

Poland’s leading wagering operator STS is blazing a new trial by becoming the first domestic bookie to pursue global growth.

On Friday, STS Chairman Mateusz Juroszek held an interview to announce that his company was releasing on the online sporting activities wagering, casino, online sporting activities and also eSports procedures– on a new BetConstruct platform– in numerous European markets under licenses acquired from regulatory authorities in Malta and also the UK.

Juroszek claimed his company would certainly aim to target expatriate Polish neighborhoods in those target audience. Juroszek believes that “the recognition of our brand name amongst these people is very high,” providing his firm a “considerable competitive advantage.”

STS is concentrating on 11 European markets, consisting of the UK, Germany and Norway. The UK online market has shown a tough slog for brand-new entrants, but Juroszek declares STS’ brand name recognition among the UK’s estimated 1m people of Polish descent is on par with regional bookie William Hill. “We are a Polish firm that Poles know.”

Juroszek suggests that the company would at some point aim to secure visibility in the controlled markets of Italy, Spain and also potentially even some US states, with Juroszek noting the huge Polish community in cities like Chicago.

Signing up with Jursozek at the podium on Thursday while was retired German football fantastic Michael Ballack. STS has significant football connections, including official sponsorship of the Polish national group, the primary sponsorship of top-tier Polish group Jagiellonia Bialystok and main bookmaking collaborations with a number of other clubs.

Current stats reveal that STS currently controls almost half the Polish online sporting activities wagering market. While STS started life in 1997 as a simply land-based betting business, it’s on the internet operations supposedly add four-fifths of STS’s general profits.

Juroszek really did not rule out the opportunity that STS might sooner or later launch land-based betting procedures in several of its new worldwide markets, particularly the UK. But Juroszek claimed any kind of retail plans weren’t most likely to materialize in the following couple of years.

Poland’s domestic gaming market reportedly generated a turnover of PLN5.1 b (US$ 1.4 b) in 2018, a 55% year-on-year enhancement. Early estimates projection 2019’s development price could be in the range of 15-25%.